What all of us who call ourselves “journalists” or “journalism professionals” should understand is this:
In the dawn of Twitter, Facebook, Buzz Feed, Tumblr, etc., most viewers/readers already know what you’re going to report before you report it. They are just curious to see how you’re reporting it and if you may have one new sliver of information-which you usually won’t. So it’s going to be harder to get away with being even slightly wrong or misleading than it was 10 years ago. There will also be less patience for smoke and mirrors.
You have to see viewers/readers as an audience holding on to the Cliffs Notes version of Macbeth as you put on your high-budget production with (arguably, unnecessary ) flair.